Free Tools for Creating Great Content

Creating great content requires out-of-the-box ideas and a lot of research, effort and time to reach the correct audience. There is an endless number of tools for creating the content you want to deliver. However, some of them are incredibly costly. While there may not always be a perfect free alternative, here are some free tools that we like to use for creating our social media content and want to share them with you.

Please note that some platforms mentioned here may have a premium subscription tier and we advise you to always read the license before using the media.

A quick disclaimer before we begin:
This article is not sponsored by any of the software mentioned and is solely based on our usage experience of the same. Please note, it’s 21st century and data is very valuable. We encourage our readers to grant access to your personal data, to only those apps and services, whom you trust.

Colour Scheme

Colour is the first thing your viewers will notice. Anyone with a degree in psychology and probably an artist could explain a lot about colour psychology so we are not going there. The colour scheme is something you need to determine right at the beginning. Hence, it is the inspiration for the small project I made recently – Hue However, there are many professional free tools that will help you get the result you envision.

Our top picks:

Picular screenshot
Picular is a colour generator that uses Google’s image search and gives you the perfect hex code. 

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Typography

Fonts are where many things can go terribly wrong. Whether you are creating text-based content or using captions in your video, choosing the right font matters. Therefore, we are listing some free tools that will help you find the right font for you and pair them properly.

Our top picks for finding the right font:

Our top pick for pairing fonts:

Stock Photos and Videos

Photos and videos make your content come alive. However, not all images that come up on a Google search gives you the right to use them. Copyright infringement is a serious problem in this day and age. Because of that, there are many websites from where you can free stock images and video clips for your content.

Our top picks:

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Audio

No video content is quite as impressive without good, captivating audio. Like already mentioned, you need to be careful as to which music is copyrighted and which are not. These platforms will help you find the right tune.

Our top picks:

Purple Planet screenshot
Purple Planet has a great free collection of royalty-free music for YouTube and media projects with options of purchasing commercial licenses for professional use.

Some Useful Software

Here is a list of software that we use regularly to create our social media content for various purpose.

Browser extension to keep our articles grammatically accurate:

Some mobile applications for picture content:

Some desktop applications:

Final Thoughts

These were some of the platforms and software we use to deliver content and we thought it would help you as well. However, there are only a few areas of content creation that we as a blog delve in. If we missed something or if you know a better alternative, let us know in the comments below 😎